Some key lessons from the Leading Design conference

The Leading Design conference was at the Barbican, arguably London’s poshest concrete jungle

Design work should be aligned to business goals

Build and test your ideas like a product

Where people sit is surprisingly important

Spotify now sit designers together, rather than isolated within teams

It’s important to look after yourself, not just your team

The soft shaping framework for reflecting on important softer skills

Recruitment should be an ongoing thing

Being a designer in a company that doesn’t get design, can be empowering

DesignOps is much more than Design systems

Managing is hard, but rewarding

The first 90 days in a team/org are critical

Design is becoming a must have, not a nice to have within organisations



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